Fashion Designer Mark Goldenberg wins the first Avery Dennison Brand Innovation Award at ITS 2012
Avery Dennison announced today that fashion designer Mark Goldenberg of Israel was awarded the first Avery Dennison Brand Innovation Award for his innovative apparel branding collection at International Talent Support (ITS) in Trieste, Italy.
Goldenberg was one of 11 ITS finalists chosen to create an inspiring branding solution for their fashion collection at ITS 2012 by Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in apparel and footwear solutions and an ITS fashion partner. Goldenberg’s submission was selected as the winner because of its strong, consistent branding connection with his fashion collection.
“Mark was able to express himself as effectively on his branding solutions as he did in his collection, while telling a consistent story,” says Tim Voegele-Downing, global creative director at Avery Dennison RBIS. “Branding is essential for young fashion designers in establishing how consumers will interact and perceive their new creative collections. It is important that they infuse their brands with the same kind of style and creative flair as their collections. Watching these talented young designers, like Mark, use our apparel branding solutions to represent their personal brands and elevate their ITS collection was truly inspiring and we’re excited to be able to work with them to make their designs a reality.”
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